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ABOUT
About Pro/CMO
Bobby Dimovski is an experienced healthcare marketing leader with over 15 years of experience helping medical practices and companies scale.
Bobby started Pro/CMO to use help multi-physician medical groups grow profitably by implementing patient-centric marketing strategies that drive measurable results—without the guesswork.
By optimizing digital presence, patient acquisition funnels, and referral networks, we are able to increase new patient volume, reduce cost per acquisition, and improve patient retention. Our approach ensures that every marketing dollar contributes to higher ROI, stronger brand authority, and a more predictable revenue stream.
Instead of random marketing efforts, we create a strategic system that aligns with your business goals—so you see real impact in both patient care and your bottom line.
SERVICES
Our Fractional CMO Services
01
CMOx Engaged
Get 10 hours per week of expert marketing leadership without the full-time cost. Using the Functional Marketing® Framework, we build your strategy, define KPIs, and drive execution—delivering a Functional Marketing® Systems Map within 30 days. With quarterly strategy sessions, weekly Sprint calls, and full team and vendor management, we keep your marketing on track and built for growth.
02
CMOx Consultative Strategy Session
A 4-hour Strategy Session tailored to your business using the Functional Marketing® Framework to refine your marketing strategy. After a 14-day prep period, we deliver a focused marketing punch list, blindspot analysis, and a 3–6 month campaign roadmap to drive immediate impact.
03
CMOx Advisor
Strategic marketing leadership without the full-time cost. As a fractional CMO, we guide your team with quarterly planning, biweekly Sprint calls, and unlimited email support, ensuring long-term growth with minimal risk. After a 90-day sprint or Half-Day Strategy Session, this 6-month engagement gives you access to our marketing campaign SOPs and the expertise needed to scale effectively.
APPROACH
How we work
Pro/CMO helps multi-physician medical groups grow profitably by implementing patient-centric marketing strategies that drive measurable results—without the guesswork.
By optimizing digital presence, patient acquisition funnels, and referral networks, we are able to increase new patient volume, reduce cost per acquisition, and improve patient retention. Our approach ensures that every marketing dollar contributes to higher ROI, stronger brand authority, and a more predictable revenue stream.
Instead of random marketing efforts, we create a strategic system that aligns with your business goals—so you see real impact in both patient care and your bottom line.
TESTIMONIALS
What people are saying
“Without Bobby, we would still be a part of the hospital system. He gave us the confidence to build our own brand and compete with players 10x our size...and win. His communication and people skills are second to none and he just seems to know exactly what we need, even when things get fast paced and challenging. Bobby is a true x-factor in any business that he gets involved with.”
“Bobby has been nothing short of incredible throughout his time working with us. His strategic mind and ability to quickly problem solve are unmatched in our industry. He was always able to troubleshoot and strategize through our company lens and find the right ways to help us grow. We definitely would not be where we are today without his leadership and inginuity. Best of all, he is an absolute gem of a human being and has been a positive light around our entire team.”
"What sets Bobby apart is his drive, ambition, and unwavering attention to detail. His creativity and strategic approach are instrumental in propelling businesses forward, ensuring that marketing efforts are not just effective but also sustainable. Bobby has a remarkable ability to turn complex marketing challenges into structured, results-driven strategies, especially in the highly specialized field of multi-physician medical groups."
FAQ
Your questions, answered
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What is a Fractional CMO?A Fractional CMO is a highly experienced Chief Marketing Officer who works with your company on a part-time or contract basis. They provide strategic leadership, oversee marketing execution, and help drive revenue growth—without the cost of a full-time executive.
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How is a Fractional CMO different from a full-time CMO?A full-time CMO is a permanent, salaried executive leading all aspects of marketing. A Fractional CMO offers the same expertise and leadership but at a fraction of the time and cost. This makes them ideal for companies that need high-level marketing strategy but don’t require—or can’t justify—the expense of a full-time CMO.
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What types of businesses benefit from a Fractional CMO?A Fractional CMO is particularly valuable for mid-sized companies, fast-growing businesses, and medical practices generating $10M+ in revenue. If your business lacks marketing leadership or struggles with ineffective marketing efforts, a Fractional CMO can provide the guidance needed to scale.
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What does a Fractional CMO do?A Fractional CMO is responsible for: Developing and executing a marketing strategy aligned with your business goals Managing marketing teams, agencies, and vendors Identifying and optimizing revenue-generating opportunities Improving patient or customer acquisition and retention Ensuring marketing efforts deliver measurable ROI
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How long do companies typically work with a Fractional CMO?Engagements can range from a few months to several years. Some companies hire a Fractional CMO to set up a strong marketing foundation, while others keep them long-term to maintain growth and adapt strategies as needed.
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Do I still need an internal marketing team if I hire a Fractional CMO?Yes. A Fractional CMO provides strategic leadership, but they typically work with your existing marketing team or help build one. They ensure the right people, processes, and technology are in place for sustainable marketing success.
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How is success measured when working with a Fractional CMO?Success is measured by key performance indicators (KPIs) such as: Increased revenue and profitability Higher patient or customer acquisition rates Improved marketing ROI Enhanced brand awareness and reputation Stronger marketing team performance
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How do I know if my company needs a Fractional CMO?You likely need a Fractional CMO if: Your marketing efforts are inconsistent or not delivering results You lack a clear marketing strategy and leadership Your internal team is overwhelmed or unfocused You want to scale but don’t know the best approach You need an expert but can’t justify hiring a full-time CMO
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How do I get started with a Fractional CMO?The first step is a strategic consultation. We assess your current marketing efforts, identify growth opportunities, and outline how a Fractional CMO can help your business achieve its goals.